How can each of the five SLEPT macro-environment factors directly Essay

How can each of the five SLEPT macro-environment factors directly drive the content and services provided by a website - Essay Example It is through use of electronic means of communication that a lot of information reaches the target group not only in a local region but all over the world. SLEPT which stands for Social, legal, Economic, Political and Technological factors can directly propel the services and content provided by website (Tajes & Ortiz 2005). These factors are the micro-environment factors that influence any type of business. The business organization must conform to the changing trends of these factors to survive the harsh and competitive market. For instance when website owners develop keen interest in these micro-environmental factors they will definitely win the attention and trust of the many online customers they come across the internet. Each SLAPT factor drives the website services and content differently. Social factors such carry a lot of weight when it comes to the customer trend of purchasing products and utilizing services. In most cases social factors refer to alterations in society that can either promote or hinder a certain business. These changes include population, age and customer lifestyles. These demographic factors affect the buying design. Aware of these vital considerations, the website owners can take advantage of the type of customers using the internet services by advertising services and goods that draw the attention of these special users of internet (Tajes & Ortiz 2005). Legal factors form the second category of micro-environmental elements that boost website content and services. These factors relate to alterations in policies and regulations that surround commercial activities. Any business enterprise must carefully consider current laws and ordinances that must be practiced to keep the business legal (Tajes & Ortiz 2005). For example website owners must consider paying tax to smoothly run their businesses. Strict observation of taxation laws will always strengthen the image of the website content and services. Most